Connect to the pulse energy of Tel Aviv. Start the morning with a meal at the luxurious sea front. Go out for a bike ride in the bustling town of Tel Aviv. Return for a light lunch, rest and go out again to s show, movie or concert. Continue the entertainment until the wee hours of the night in one of hundreds of clubs and bars that the city offers - and go back to the hotel for a comfortable sleep, all in walking distance. Located in the heart of Tel Aviv, facing the promenade and the sea. Every floor is dedicated to a different artist who lived and created in Tel Aviv: Leah Goldberg and Gutman Bialik amongst others. The hotel is primarily aimed at business travelers. The Hotel Prima Gallery presents temporary exhibitions of contemporary artists.